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Walker, Julia Ingraham

Nonprofit Essentials: Major Gifts (AFP Fund Development Series)

Walker, Julia Ingraham - Nonprofit Essentials: Major Gifts (AFP Fund Development Series), ebook

47,10€

Ebook, ePUB with Adobe DRM
ISBN: 9781118428986
DRM Restrictions

Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
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"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes."

--Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana

Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.

Keywords: BUSINESS & ECONOMICS / Nonprofit Organizations & Charities BUS074000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2006
Language
en
Edition
1
Series
The AFP/Wiley Fund Development Series
Page amount
256 pages
Categories
General Works
 
Economy
Format
Ebook
eISBN (ePUB)
9781118428986
Printed ISBN
9780471738374

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