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Levinson, Jay Conrad

Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

Levinson, Jay Conrad - Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients, ebook

21,60€

Ebook, PDF with Adobe DRM
ISBN: 9780471694243
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Printing91 pages with an additional page accrued every 8 hours, capped at 91 pages
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Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series

Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more.

Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

Keywords: BUSINESS & ECONOMICS / Consulting BUS075000

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2004
Language
en
Edition
1
Page amount
304 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780471694243
Printed ISBN
9780471618737

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