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Marn, Michael V.

The Price Advantage

Marn, Michael V. - The Price Advantage, ebook

84,55€

Ebook, PDF with Adobe DRM
ISBN: 9780471690023
DRM Restrictions

Printing91 pages with an additional page accrued every 8 hours, capped at 91 pages
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The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.

Keywords: Management

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2004
Language
en
Edition
1
Series
Wiley Finance
Page amount
304 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780471690023
Printed ISBN
9780471466697

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