Login

Kartajaya, Hermawan

Attracting Investors: A Marketing Approach to Finding Funds for Your Business

Kartajaya, Hermawan - Attracting Investors: A Marketing Approach to Finding Funds for Your Business, ebook

35,10€

Ebook, PDF with Adobe DRM
ISBN: 9780471682868
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
Copy to clipboard5 excerpts

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors
How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
Philip Kotler (Glencoe, IL) is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and the author of 35 books. Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus, the largest marketing consulting firm in Indonesia, and is coauthor with Kotler of several books, including Repositioning Asia and Rethinking Marketing. S. David Young (Fontainebleu, France) is a Professor of Accounting and Control at INSEAD in Fountainebleu, France.

Keywords: case; potential investors; compelling; first investors; entrepreneur; business; source; new; capital; cfo; investors; company; kotler; consultant; kartajaya; hermawan; professor; finance; largely; guidance; essential; seekers; function, General Finance & Investments, Marketing & Sales, General Finance & Investments, Marketing & Sales

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2004
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780471682868
Printed ISBN
9780471646563

Similar titles