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Rubenstein, Doris

The Good Corporate Citizen: A Practical Guide

Rubenstein, Doris - The Good Corporate Citizen: A Practical Guide, ebook

43,20€

Ebook, PDF with Adobe DRM
ISBN: 9780471656845
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Printing67 pages with an additional page accrued every 11 hours, capped at 67 pages
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Corporate citizenship refers to the way a company integrates basic social values with everyday business practices, operations and policies. A corporate citizenship company understands that its own success is intertwined with societal health and well being. Therefore, it takes into account its impact on all stakeholders, including employees, customers, communities, suppliers, and the natural environment.

This handbook draws from the authors experience crafting and implementing philanthropic and volunteer strategies with companies such as IBM, Exxon, Mobil, 3M, and General Mills. A step-by-step primer on creating a comprehensive corporate citizenship program, The Good Corporate Citizen lays out how companies can maximize this exciting new trend.

Doris Rubenstein (Minneapolis, MN) has worked for over 25 years with some of Americas most respected nonprofit organizations.

Keywords: BUSINESS & ECONOMICS / Nonprofit Organizations & Charities BUS074000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2004
Language
en
Edition
1
Page amount
224 pages
Categories
General Works
 
Economy
Format
Ebook
eISBN (PDF)
9780471656845
Printed ISBN
9780471475651

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