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Brebach, Gresh

Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers

Brebach, Gresh - Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers, ebook

37,20€

Ebook, PDF with Adobe DRM
ISBN: 9780471648222
DRM Restrictions

Printing82 pages with an additional page accrued every 9 hours, capped at 82 pages
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Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs. This process is called precision marketing. Based on extensive research and their own experience working with some of the world’s largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging style that touches on everything from Renaissance thinking to Minority Report, they provide a definitive roadmap for combining precision marketing with mass marketing to cut costs, grow revenues, and create an overall competitive advantage.

Keywords: Marketing & Sales

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2004
Language
en
Edition
1
Page amount
272 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780471648222
Printed ISBN
9780471467618

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