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Turner, Marcia Layton

Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon

Turner, Marcia Layton - Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon, ebook

26,90€

Ebook, PDF with Adobe DRM
ISBN: 9780471481188
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Printing30 pages with an additional page accrued every day, capped at 30 pages
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An insightful look at how Kmart's management destroyed the company

Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in-depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart's CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few. Author Marcia Layton Turner taps many of her vast contacts within the retail business community to get the inside scoop on what really brought this once mighty retail giant to its knees. Kmart's Ten Deadly Sins is written for readers who find themselves wondering how a company with such bright prospects could end up filing for bankruptcy.

Marcia Layton Turner (Rochester, NY) is the bestselling author of The Unofficial Guide to Starting a Small Business and The Complete Idiot's Guide to Starting Your Own Business. With an MBA in corporate strategy and marketing from the University of Michigan, she spent several years with Eastman Kodak in marketing and marketing communications. She is currently a freelance writer/author and ghostwriter for college-level business textbooks. Turner has also written for several top magazines and Web sites.

Keywords: BUSINESS & ECONOMICS / General BUS000000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2003
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9780471481188
Printed ISBN
9780471435938

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