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Sadeh, Norman

M-Commerce: Technologies, Services, and Business Models

Sadeh, Norman - M-Commerce: Technologies, Services, and Business Models, ebook

44,70€

Ebook, PDF with Adobe DRM
ISBN: 9780471456575
DRM Restrictions

Printing30 pages with an additional page accrued every day, capped at 30 pages
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The first complete introduction to the technology and business issues surrounding m-commerce

With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.

Keywords: COMPUTERS / Networking / General COM043000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2003
Language
en
Edition
1
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (PDF)
9780471456575
Printed ISBN
9780471135852

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