Login

Sacharin, Ken

Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers

Sacharin, Ken - Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers, ebook

29,80€

Ebook, PDF with Adobe DRM
ISBN: 9780471436928
DRM Restrictions

Printing30 pages with an additional page accrued every day, capped at 30 pages
Copy to clipboard5 excerpts

Business experts reveal why this book will grab your ATTENTION!

"The best thing about Ken Sacharin's book, aside from its reader-friendly format, is its ability to make advertising practitioners think in human terms about the consumer's basic response mechanisms. This provocative book belongs on the must-read list for all marketing directors, brand managers, agency 'creatives,' or account managers. I heartily recommend it."

—Ed Papazian, President, Media Dynamics, Inc.

"In today's increasingly crowded communications space, attention is undoubtedly the customer's most scarce resource. Ken Sacharin's practical and hands-on Attention Mechanics framework will help marketers break out of the noisy business environment and get their messages across to their target audiences."

—Russ Winer, Professor of Business, University of California, Berkeley

Keywords: BUSINESS & ECONOMICS / Advertising & Promotion BUS002000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2004
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9780471436928
Printed ISBN
9780471389972

Similar titles