Boyett, Jimmie T.
The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
- Discusses the newest marketing concepts.
- The Guru name is synonymous with expert, candid advice.
- The Guru format provides an easy reference to a wide range of ideas and practices.
- Author(s)
- Boyett, Jimmie T.
- Boyett, Joseph H.
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2003
- Language
- en
- Edition
- 1
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780471434269
- Printed ISBN
- 9780471213772
