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Sobel, Andrew

Making Rain: The Secrets of Building Lifelong Client Loyalty

Sobel, Andrew - Making Rain: The Secrets of Building Lifelong Client Loyalty, ebook

23,10€

Ebook, PDF with Adobe DRM
ISBN: 9780471406167
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Printing30 pages with an additional page accrued every day, capped at 30 pages
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Professionals who work with clients or large accounts can create lifetime relationships based on these well-researched secrets. Based drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert-for-hire label and develop long-term advisory relationships. Exploding the popular myth of the "Rainmaker," a dated and dysfunctional figure that clients no longer welcome, Andrew Sobel argues that any professional can learn to "make rain" on an ongoing basis with existing clients by developing a special set of skills, attitudes, and strategies. These innovative tips and techniques from a recognized leader in the field of professional services will enable any consultant, salesperson, or service professional to create enduring client loyalty.

Keywords: BUSINESS & ECONOMICS / General BUS000000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2003
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9780471406167
Printed ISBN
9780471264590

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