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Greenfield, James M.

Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (AFP/Wiley Fund Development Series)

Greenfield, James M. - Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (AFP/Wiley Fund Development Series), ebook

57,20€

Ebook, PDF with Adobe DRM
ISBN: 9780471272786
DRM Restrictions

Printing30 pages with an additional page accrued every day, capped at 30 pages
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"Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield's literature in various fundraising courses . . . my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied to their respective organizations."

-Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel

Former Chair of the Association of Professionals Foundation Board

Adjunct Professor of Philanthropy, Columbia University

Proven methods and techniques for running a successful annual giving campaign

Learn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with Fundraising Fundamentals. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up-to-date Second Edition features key material on:

* How to find likely first-time donors

* Membership organizations and donor clubs

* Methods of donor renewal, upgrading, and reward

* Recruiting and training volunteer solicitors

* Multimedia and Internet soliciting techniques

Keywords: BUSINESS & ECONOMICS / Nonprofit Organizations & Charities BUS074000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2004
Language
en
Edition
2
Series
Wiley Nonprofit Law, Finance and Management Series
Categories
General Works
 
Economy
Format
Ebook
eISBN (PDF)
9780471272786
Printed ISBN
9780471209874

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