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Davidson, Ian

Visual Data Mining: Techniques and Tools for Data Visualization and Mining

Davidson, Ian - Visual Data Mining: Techniques and Tools for Data Visualization and Mining, ebook

64,50€

Ebook, PDF with Adobe DRM
ISBN: 9780471271383
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Printing30 pages with an additional page accrued every day, capped at 30 pages
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Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems.
  • Explains how to select the appropriate data sets for analysis, transform the data sets into usable formats, and verify that the sets are error-free
  • Reviews how to choose the right model for the specific type of analysis project, how to analyze the model, and present the results for decision making
  • Shows how to solve numerous business problems by applying various tools and techniques
  • Companion Web site offers links to data visualization and visual data mining tools, and real-world success stories using visual data mining

Keywords: COMPUTERS / Database Management / General COM021000

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2002
Language
en
Edition
1
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (PDF)
9780471271383
Printed ISBN
9780471149996

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