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Oakner, Larry

And Now a Few Laughs from Our Sponsor: The Best of Fifty Years of Radio Commercials

Oakner, Larry - And Now a Few Laughs from Our Sponsor: The Best of Fifty Years of Radio Commercials, ebook

32,40€

Ebook, PDF with Adobe DRM
ISBN: 9780471263296
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Printing30 pages with an additional page accrued every day, capped at 30 pages
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Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences

And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, presented by advertising veteran Larry Oakner. An accompanying CD-ROM allows readers to listen to the fascinating and funny advertisements that chronicle radio history. Extensive interviews with account executives, clients, producers, and actors offer a unique perspective on the development of humorous radio advertising over the years and what it takes to create a memorable and effective campaign. And Now a Few Laughs from Our Sponsor shows advertising professionals how to maximize just sixty seconds of airtime to win customers over and provides original recordings of some of the most fun and enlightening advertising ever produced.

Keywords: BUSINESS & ECONOMICS / Advertising & Promotion BUS002000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2002
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9780471263296
Printed ISBN
9780471202189

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