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Carr, Judith

Consumer Evolution: Nine Effective Strategies for Driving Business Growth

Carr, Judith - Consumer Evolution: Nine Effective Strategies for Driving Business Growth, ebook

44,70€

Ebook, PDF with Adobe DRM
ISBN: 9780471262985
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Printing30 pages with an additional page accrued every day, capped at 30 pages
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Consumer Evolution explores the effects of the Internet on the minds of customers and of employees and how it effectively changed the rules of business. It provides business executives with an understanding of the changing social psychology of customers, prospects, employees and markets brought about by the pervasiveness of the Internet. Consumer Evolution examines the new psychology that must be factored into the development of successful business strategies. Using specific examples and case studies, Consumer Evolution offers nine effective business strategies that take these psychological changes into account. It presents vital insight into the constantly changing buying patterns of consumers and lays the foundation for a competitive strategy in an environment in which customer relationship management has become a driving business force. Managers will find expert advice for developing branding and advertising programs that connect them more closely to their customers while also discovering fresh business strategies for maintaining market position, exploiting the business cycle, competing globally, and defining customer need.

Keywords: BUSINESS & ECONOMICS / General BUS000000

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2002
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9780471262985
Printed ISBN
9780471216766

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