Raising money in today's diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of people's differences.
In this groundbreaking new book, the author examines today's four major ethnic groups-African American, Asian American, Hispanic/Latino, and Native American-in terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising. The result is a timely and important look at how fundraisers can use an understanding of ethnic differences to create a vibrant and balanced nonprofit center through both individual and collective efforts.
In clear, easy-to-understand language, Cultivating Diversity in Fundraising answers the following critical questions:
* Who are diverse donors?
* What are their charitable traditions and interests?
* What fundraising methods will be successful in diverse communities?
* What can fundraisers do to include more diversity in fundraising efforts?
Designed as a guide to fundraising as well as a strategic update for existing fundraisers, this book should be required reading for anyone working in today's nonprofit sector.
- Pettey, Janice Gow
- John Wiley and Sons, Inc.
- Publication year
- Wiley Nonprofit Law, Finance and Management Series
- General Works
- eISBN (PDF)
- Printed ISBN