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Sterne, Jim

World Wide Web Marketing: Integrating the Web into Your Marketing Strategy

Sterne, Jim - World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, ebook

49,60€

Ebook, PDF with Adobe DRM
ISBN: 9780471217442
DRM Restrictions

Printing30 pages with an additional page accrued every day, capped at 30 pages
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Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including:
  • Interactivity
  • Affiliate marketing
  • Using B2B technology to sell through resellers
  • Wireless marketing
  • eMetrics, or how to measure online marketing strategies
  • Data mining techniques

Keywords: COMPUTERS / Internet / General COM060000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2002
Language
en
Edition
3
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (PDF)
9780471217442
Printed ISBN
9780471416210

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