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Mahajan, Vijay

Digital Marketing: Global Strategies from the World's Leading Experts

Mahajan, Vijay - Digital Marketing: Global Strategies from the World's Leading Experts, ebook

49,60€

Ebook, PDF with Adobe DRM
ISBN: 9780471008750
DRM Restrictions

Printing30 pages with an additional page accrued every day, capped at 30 pages
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The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.

Keywords: BUSINESS & ECONOMICS / Marketing / General BUS043000

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2002
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9780471008750
Printed ISBN
9780471361220

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