Saxtoft, Christian
Convergence: User Expectations, Communications Enablers and Business Opportunities
The process of convergence is characterised by complex interactions between different technical fields, business areas and end-user relations, where traditional telecommunications services, internet-based services and media broadcast services are blending into a continuum of rich new offerings. With these changes the existing hardwired links between user services and specific industry segments are rapidly dissolving.
- Presents guide to end-user market trends and expectations
- Includes models and analysis of new industry structures and dynamics
- Contains comprehensive discussion of innovation as a business driver
- Provides wide range of references to reflect the cross-disciplinary scope of convergence
- Offers motivation and suggestions for refocus of key business strategies
Convergence bridges the fields of business, economics, technology and social studies and analyses business models and practices from across a range of industry segments. The wide scope makes the book an ideal text for technically-minded executives, business-oriented engineers and anyone with an interest in the intricacies of the convergence triggered market changes.
Keywords: TECHNOLOGY & ENGINEERING / Telecommunications TEC041000
- Author(s)
- Saxtoft, Christian
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2008
- Language
- en
- Edition
- 1
- Series
- Telecoms Explained
- Page amount
- 250 pages
- Categories
- Information Technology, Telecommunications
- Technology, Energy, Traffic
- Format
- Ebook
- eISBN (PDF)
- 9780470987780
- Printed ISBN
- 9780470727089