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Heath, Robert

Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

Heath, Robert - Seducing the Subconscious: The Psychology of Emotional Influence in Advertising, ebook

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Ebook, ePUB with Adobe DRM
ISBN: 9781119969006
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Our relationship with ads: it's complicated

A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

Keywords: advertising; lovehate relationship; purposethey; touch; products; new; us; adverts; best; ingenious; entertainment; way; radar; reason; pay attention; influence; power; researcher; field; brand communications; semiconscious

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
1
Page amount
240 pages
Category
Psychology
Format
Ebook
eISBN (ePUB)
9781119969006
Printed ISBN
9780470974889

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