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Ellis, Tania

The New Pioneers: Sustainable business success through social innovation and social entrepreneurship

Ellis, Tania - The New Pioneers: Sustainable business success through social innovation and social entrepreneurship, ebook

29,80€

Ebook, ePUB with Adobe DRM
ISBN: 9780470971314
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Printing83 pages with an additional page accrued every 9 hours, capped at 83 pages
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New times create new needs – and new needs require new solutions. The New Pioneers is a practical guide for capitalists and idealists on how to navigate in the new economic world order.

It is about the social megatrends that are shaping our lives in new ways and creating a new face of capitalism. And it is about the pioneers that are paving the way for the new business revolution: this century's generation of visionary leaders, social entrepreneurs and social intrapreneurs.

'Hardcore business people are realising that they can increase their profits byincorporating social responsibility into their business, and heartcore idealistsare realising that the use of market methods helps them meet their social goalssuccessfully,' argues Tania Ellis.

With a wide array of cases from all over the world Tania Ellis explains the key principles of sustainable business success. Read The New Pioneers to gain insight into the new rules that are paving the way for business unusual – for the benefit of humanity and the bottom line.

Learn more about The New Pioneers and join the movement of sustainable businesses and social entrepreneurs at www.thenewpioneers.biz

Keywords: General & Introductory Business & Management

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
276 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470971314
Printed ISBN
9780470748428

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