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Taylor, David

The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership

Taylor, David - The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, ebook

37,20€

Ebook, ePUB with Adobe DRM
ISBN: 9780470971338
DRM Restrictions

Printing79 pages with an additional page accrued every 10 hours, capped at 79 pages
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This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical.

  • Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid.

  • 50% of the content is new or updated with the latest thinking on "recession proof branding", how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders.

  • The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer. The CIM have called David Taylor one of the "World's 50 most important marketing thinkers".

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
2
Page amount
264 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470971338
Printed ISBN
9780470686195

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