Login

Kenett, Ron S.

Modern Analysis of Customer Surveys: with Applications using R

Kenett, Ron S. - Modern Analysis of Customer Surveys: with Applications using R, ebook

96,70€

Ebook, ePUB with Adobe DRM
ISBN: 9781119961383
DRM Restrictions

Printing106 pages with an additional page accrued every 7 hours, capped at 106 pages
Copy to clipboard5 excerpts

This book introduces customer satisfaction surveys, with focus on the classical problems of analysing them, which include; missing values, outliers, sampling techniques, integration of different data sources, as well as modern and non-standard tools. Each chapter describes, in detail, a different technique that is applied to the standard data set along with R scripts featuring on a supporting website.

Most of the techniques featured in this book are applied to a standard set of data collected from 266 companies (customers) participating in the Annual Customer Satisfaction Survey (ACSS) of a global company. The data refers to a questionnaire consisting of 81 questions that covered a wide range of service and product perspectives.

Keywords: Survey Research Methods & Sampling, customer satisfaction surveys, analyzing customer satisfaction surveys, customer surveys and missing values, customer surveys and outliers, customer surveys and sampling techniques, customer surveys and integration of different data sources, ABC Annual Customer Satisfaction Survey

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
2
Series
Statistics in Practice
Page amount
528 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119961383
Printed ISBN
9780470971284

Similar titles