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Chapman, C.C.

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

Chapman, C.C. - Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9780470948729
DRM Restrictions

Printing58 pages with an additional page accrued every 13 hours, capped at 58 pages
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Create bold web content and build a loyal customer base online

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?

Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

  • Learn the art of storytelling and the science of journalism

  • Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others

  • Leverage social media and social tools to get your content and ideas distributed as widely as possible

  • Written by the Chief Content Officers of marketingprofs.com

Boost your online presence and engage with customers and prospects like never before with Content Rules.

Keywords: online content, marketing content, social marketing, online articles, online advertising, blog posts, best blog posts, online video, best youtubes, marketing videos, writing content, site content, online engagement, sales content, social media marketing, social media, online marketing, Twitter, twitter marketing, fac, fac marketing, social networking, social network marketing

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Series
New Rules Social Media Series
Page amount
192 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470948729
Printed ISBN
9780470648285

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