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Scott, David Meerman

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

Scott, David Meerman - Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, ebook

21,80€

Ebook, ePUB with Adobe DRM
ISBN: 9780470940846
DRM Restrictions

Printing53 pages with an additional page accrued every 14 hours, capped at 53 pages
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The Grateful Dead-rock legends, marketing pioneers

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Keywords: grateful dead business, marketing the dead, freemium content, free content model, give away content marketing, social marketing music, music industry marketing, inbound marketing, inbound marketing case study, marketing fan community, create communities, build a community, social media marketing, social media music, 60s marketing concepts, 1960s marketing, jerry Garcia marketing, jerry Garcia business, bob weir marketing, bob weir business, the dead marketing, the dead business, the dead bootlegging, deadhead marketing, deadhead community, deadhead business

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
176 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470940846
Printed ISBN
9780470900529

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