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Teixeira, Joe

Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer

Teixeira, Joe - Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer, ebook

29,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118080535
DRM Restrictions

Printing137 pages with an additional page accrued every 6 hours, capped at 137 pages
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Get the most out of Google's trifecta of tools and optimize your Web presence!

Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.

Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more.

  • Brings you up to speed on Google AdWords, Analytics, and Website Optimizer

  • Shows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presence

  • Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking

  • Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more

Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

Keywords: books on Google Analytics, books on Google Website Optimizer, books on Google tools, book on Google tools, Google products, how to use Google tools, instructions on Google Tools, how to use google adwords, how to use google analytics, how to use google website optimizer, online marketing books, website optimization, landing page optimization

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
432 pages
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (ePUB)
9781118080535
Printed ISBN
9780470641644

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