Selling to the Government: What It Takes to Compete and Win in the World's Largest Market
The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of the nation’s GDP. While anyone can play in this market, only those with the right preparation can win.
Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts.
• Every year thousands of companies enter the massive U.S. Government (BtoG) marketplace, and by the end of the first year, most are gone and less than 10 percent make it to year two
• Author has advised hundreds of companies, including Apple, Dell, CDW, Northrop Grumman, General Dynamics, IT, GTSI, and many small firms, on all aspects of marketing and selling to the government
From the go/no-go decision, through company infrastructure requirements, marketing, sales, business development, and more, this book offers the best advice from the most recognized authority in the market.
Keywords: government contracting, b2g, btog, b2g marketing, btog marketing, sell to the government, win government contracts, government technology contract, win government sales, selling to the federal government, selling to state governments, selling to municipal governments, market to the government, GSA, GSA schedules, SEWP, CIOSP, Alliant, Eagle 2, government market, US communities, Amtower, BRAC, marketing to the government, stimulus, stimulus program, ARRA, federal sales, federal market
- Amtower, Mark
- John Wiley and Sons, Inc.
- Publication year
- Page amount
- 256 pages
- eISBN (ePUB)
- Printed ISBN