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Venkatraman, Vik

Inspired!: Take Your Product Dream from Concept to Shelf

Venkatraman, Vik - Inspired!: Take Your Product Dream from Concept to Shelf, ebook

16,60€

Ebook, PDF with Adobe DRM
ISBN: 9780470933763
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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The definitive reference guide for developing, launching, and rolling out a new product

Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout his or her product. Inspired! Take Your Product Dream from Concept to Shelf helps entrepreneurs to successfully navigate the marketplace, avoiding the common mistakes most people make, while finding traction faster, and building an attractive brand that players across the value chain will want will want to buy.

  • Provides readers with inspiring true stories and anecdotes, as well as insightful interviews with top entrepreneurs and merchandisers
  • Presents invaluable research as to producers, designers, distributors, and retailers
  • Divided into three easy-to-follow sections – Development, Launch, and Rollout

With unemployment hovering around 10%, many individuals are turning to the world of entrepreneurship. Now more than ever individuals, start-ups, and small businesses need expert guidance on how to bring their products from concept to shelf. Inspired! provides that guidance.

Keywords: Management / Leadership, vik venkatraman, inspired book, taking a product to market, how to launch a new product, why most products fail, building a brand, top entepreneurs, entrepreneurship, star power, starfruit juice, suppliers, supply chain, distributors, distribution, brand marketing, guerilla marketing, point-of-sale

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780470933763
Printed ISBN
9780470638453

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