Login

Brennan, Bernie

Branded!: How Retailers Engage Consumers with Social Media and Mobility

Brennan, Bernie - Branded!: How Retailers Engage Consumers with Social Media and Mobility, ebook

29,80€

Ebook, PDF with Adobe DRM
ISBN: 9780470931738
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
Copy to clipboard13 excerpts

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.

Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!:

  • Provides a clear review of social media as well as the rapid changes in the development and use of mobility.

  • Demonstrates why retailers cannot 'wait and see', and must move rapidly

  • Shows how each company's social media and mobility initiatives are based on the individual personality of the company.

  • Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data

Keywords: Bernard Brennan, Lori Schafer, Click, consumer behavior, internet, data mining, marketing research, marketing, online marketing, blogs, social networks, Fac, LinkedIn, Friendfeed, Twitter, digital media, social networking, b2b marketing, business social media, Guerilla Retailing: Unconventional Ways to Make Big Profits from Your Retail Business, Jay Conrad Levinson, Elly Valas, Orvel Ray Wilson, SocialCorp: Social Media Goes Corporate, Joel Postman, Fac Marketing: Leverage Social Media to Grow Your Business, Steve Holzner, grow your business, posted items, theatre presents, application directory, client library, profile picture, friend finder, mobile language, groups management page, page management page, social media, page admins, test console, fac profile, new marketers, upload photos, upload videos, privacy settings, insightful pieces

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Series
Wiley and SAS Business Series
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780470931738
Printed ISBN
9780470768679

Similar titles