The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws. This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital." Focused on the art of pricing commensurate with external value created, this volume uniquely views value as seen through the eyes of the customer. This is an essential resource for professionals in the accounting, law, IT, advertising, consulting, architectural, actuarial, and engineering fields.
Keywords: Ronald Baker, implementing value pricing, Thomas T. Nagle, John Hogan, The Strategy and Tactics of Pricing, Robert G. Cross, Revenue Mangement, Winniger, Full Price, tactical pricing, pricing strategy, value creation, price structure, price and value communication, pricing policy, price level, product life cycle, price and value measurement, ethics and the law, VeraSage Institute, professional knowledge firms, hourly billing, accounting prices, accounting firm, billing strategy, pricing strategy, professional firm