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Becker, Michael

Mobile Marketing For Dummies®

Becker, Michael - Mobile Marketing For Dummies<sup>&#174;</sup>, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9780470929513
DRM Restrictions

Printing108 pages with an additional page accrued every 7 hours, capped at 108 pages
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Straightforward advice on building and launching a mobile marketing plan

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.

  • Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch

  • Covers activating a plan using voice, text, e-mail, and social media campaigns

  • Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties

Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.

Keywords: marketing on mobile devices, advertising on mobile devices, learn mobile marketing, learn to market on mobile devices, mobile marketing plans, how to market on mobile devices, marketing on cell phones, best practices for mobile marketing, mobile advertising

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
360 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470929513
Printed ISBN
9780470616680

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