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Reigle, J.

Positioning for Architecture and Design Firms

Reigle, J. - Positioning for Architecture and Design Firms, ebook

74,40€

Ebook, PDF with Adobe DRM
ISBN: 9780470918692
DRM Restrictions

Printing82 pages with an additional page accrued every 9 hours, capped at 82 pages
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This informative guide is for an architecture firm of any size to effectively develop itself, and then market and promote its work, based on its expertise and value to clients. The author guides the reader to address issues of firm identity, including an understanding of how to create the market positioning desired, using a series of hierarchical steps and decisions. The reader will learn from approximately twelve case studies of firm positioning that will be written from original research to provide helpful reinforcement of material.

Keywords: Architecture firms, position, positioning, expertise, marketing,  , innovators, project-type specialists, full-service client partners, community contributors, project management experts, cost and quality leaders, management, business development.

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
272 pages
Categories
Art, Art History
 
General Works
Format
Ebook
eISBN (PDF)
9780470918692
Printed ISBN
9780470472255

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