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Webb, Nicholas J.

The Innovation Playbook: A Revolution in Business Excellence

Webb, Nicholas J. - The Innovation Playbook: A Revolution in Business Excellence, ebook

49,60€

Ebook, ePUB with Adobe DRM
ISBN: 9780470916896
DRM Restrictions

Printing86 pages with an additional page accrued every 9 hours, capped at 86 pages
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A complete roadmap to a revolution in business excellence founded on innovation

Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more.

  • Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovation
  • Shares the 56 ways in which innovations fail
  • Learn the success secrets of "Innovation Superstars"
  • Reduce innovation failure and build speed to market

Includes online training a ($150.00 value) that will help you put the theory into practice, The Innovation Playbook will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life.

Keywords: innovation management, innovation strategy, new product development process improvement, vice president of innovation, open innovation, crowd sourcing, innovation in digital media, invention, six Sigma, stage gate, new product development training, disruptive innovation, value network, sustaining innovation, customer driven innovation, market driven innovation, innovation training, innovation workshop, innovation certification, disruptive technologies, disruptive business, product platform, innovation failure, innovation success, innovators dilemma, business growth strategies, strategic innovation planning, innovation superstar, certified innovation superstar social business, social innovation, product plan, VOC, voice of the customer, customer relationship management, CRM product design, product development, innovation risk management, disruptive innovation model

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
288 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470916896
Printed ISBN
9780470637968

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