Strizver, Ilene

Type Rules!: The Designer's Guide to Professional Typography

Strizver, Ilene - Type Rules!: The Designer's Guide to Professional Typography, ebook


Ebook, ePUB with Adobe DRM
ISBN: 9780470637555
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Printing30 pages with an additional page accrued every day, capped at 30 pages
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From principle to practice, get it all in the revised edition of the comprehensive introduction to typography.

Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? -- with new coverage of their latest versions.

This edition includes:

  • New information on OpenType, font management utilities, font web sites, and interactive typography.

  • An expanded?history of type and an updated glossary of key terms.

  • Exercises throughout to help reinforce the concepts presented in the book.

  • A wealth of tried-and-true as well as recently developed type tips.

  • More in-depth type issues, including scaling logos.

"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules is one of the best. It's a book that will prove its value time and again."

-- Allan Haley, Director of Words and Letters, Monotype Imaging

"Type Rules is a must-have book for students and professionals alike. I highly recommend it."

-- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts

Keywords: type, typesetting, fonts, typefaces, letterforms, digital typography, design, Gutenberg, phototype, Herb Lubalin, PostScript, TrueType, OpenType, hinting, font management utilities, serif, sans serif, scripts, blackletter, titling fonts, opticals, handwriting, type specimen, legibility, readability, kerning, alignment, typographic illustration, type families 

John Wiley and Sons, Inc.
Publication year
Information Technology, Telecommunications
Printed ISBN

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