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Laursen, Gert

Business Analytics for Managers: Taking Business Intelligence Beyond Reporting

Laursen, Gert - Business Analytics for Managers: Taking Business Intelligence Beyond Reporting, ebook

49,60€

Ebook, ePUB with Adobe DRM
ISBN: 9780470901175
DRM Restrictions

Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
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"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!"—Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results

Deliver the right decision support to the right people at the right time

Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.

Take a look inside and find:

  • Proven guidance on developing an information strategy

  • Tips for supporting your company's ability to innovate in the future by using analytics

  • Practical insights for planning and implementing BA

  • How to use information as a strategic asset

  • Why BA is the next stepping-stone for companies in the information age today

  • Discussion on BA's ever-increasing role


Improve your business's decision making. Align your business processes with your business's objectives. Drive your company into a prosperous future. Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helps you do it all with workable solutions that will add tremendous value to your business.

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Series
Wiley and SAS Business Series
Page amount
240 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470901175
Printed ISBN
9780470890615

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