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Brinckerhoff, Peter C.

Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World

Brinckerhoff, Peter C. - Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World, ebook

49,60€

Ebook, ePUB with Adobe DRM
ISBN: 9780470889862
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Printing96 pages with an additional page accrued every 8 hours, capped at 96 pages
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A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing

Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.

  • Includes new material on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising
  • Goes beyond the hows and whys to include lots of hands-on advice and real-world examples
  • Other titles by Brinckerhoff: Mission-Based Management: Leading Your Not-for-Profit In the 21st Century, Faith-Based Management: Leading Organizations That Are Based on More than Just Mission, and Social Entrepreneurship: The Art of Mission-Based Venture Development

Filled with new material, this book appraises the trends that have dramatically affected the not-for-profit sector in the past several years, and explains how an organization can shape this shifting landscape to its ultimate benefit.

Keywords: mission-based marketing, mission-based management, Marketing Research for Non-profit, Community and Creative Organizations, Bonita Kolb, Using Public Relations Strategies to Promote Your Nonprofit Organization, Ruth Kinzey, Marketing Workbook for Nonprofit Organizations, Gary J Stern, marketing research and the mission-centered organization

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
3
Page amount
320 pages
Category
General Works
Format
Ebook
eISBN (ePUB)
9780470889862
Printed ISBN
9780470602188

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