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Riklan, David

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

Riklan, David - Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing, ebook

19,90€

Ebook, ePUB with Adobe DRM
ISBN: 9781118061749
DRM Restrictions

Printing91 pages with an additional page accrued every 8 hours, capped at 91 pages
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The best of the best strategies from leading marketers

There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers.

Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best.

  • Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising
  • Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more!

A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages

Keywords: General & Introductory Business & Management, network marketing, social marketing, social media marketing, word of mouth marketing, customer referrals, yellow page advertising, television ads, radio ads, roadside billboards, print advertising, outdoor advertising, email marketing, internet marketing, public relations, advertising, Peter Shankman, Seth Godin, Chris Brogan, Joel Comm, Jay Conrad Levinson, David Meerman Scott, Larry Weber, marketing approaches, marketing tools, marketing methods, how to market, market my business, reach my market, good marketing, markkinointi, myynti, sähkökirjat

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
304 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118061749
Printed ISBN
9780470888414

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