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Cone, Steve

Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History

Cone, Steve - Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History, ebook

14,15€

Ebook, ePUB with Adobe DRM
ISBN: 9780470885291
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Printing86 pages with an additional page accrued every 9 hours, capped at 86 pages
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Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time.

Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign.

Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building.

Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2008
Language
en
Edition
1
Series
Bloomberg
Page amount
288 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470885291
Printed ISBN
9781576603048

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