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Cone, Steve

Steal These Ideas!: Marketing Secrets That Will Make You a Star

Cone, Steve - Steal These Ideas!: Marketing Secrets That Will Make You a Star, ebook

18,90€

Ebook, ePUB with Adobe DRM
ISBN: 9780470885079
DRM Restrictions

Printing62 pages with an additional page accrued every 12 hours, capped at 62 pages
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Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works—and doesn’t—in marketing.

In Steal These Ideas! Cone delivers hundreds of pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness one would expect from a knowledgeable good friend in the business.

Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the secret stuff that no one ever teaches. Anyone can now steal these ideas and become a marketing star today.

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2005
Language
en
Edition
1
Series
Bloomberg
Page amount
208 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470885079
Printed ISBN
9781576601914

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