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Nalty, Kevin

Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

Nalty, Kevin - Beyond Viral: How to Attract Customers,  Promote Your Brand, and Make Money with Online Video, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9780470877616
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

  • Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians

  • Foreword by veteran vlogger David Meerman Scott

  • First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting

  • Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making

Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.

Keywords: online video, online video promotion, viral video, going viral, youtube video, boost video views, video hits, business video, online business videos, marketing video, video social media, vimeo, metacafe, google video, yahoo video, online video ad, online video metrics, online video views, youtube users, social media, social media users, marketing, agency, sponsorships, contest, advertising, youtube book, advertising on youtube, search engine optimizing video, case studies

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Series
New Rules Social Media Series
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470877616
Printed ISBN
9780470598887

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