Weeden, Curt

Smart Giving Is Good Business: How Corporate Philanthropy Can Benefit Your Company and Society

Weeden, Curt - Smart Giving Is Good Business: How Corporate Philanthropy Can Benefit Your Company and Society, ebook

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Answers to the 12 most common and critical questions about corporate giving

In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more.

  • Offers benchmarks for determining if a business has a meaningful philanthropic program that fosters constructive corporate citizenship
  • Reveals how an effective philanthropic program and commitment can be incorporated in any organization
  • Contains a comprehensive review of the information corporations need to make informed decisions about giving

The author offers a prescription for linking businesses with causes and the nonprofits addressing critical issues in a way that will preserve or restore services and activities essential to our quality of life.

Keywords: Business Ethics, Why Should Corporations Give, How Much Should Corporations Give?, Who in a Corporation Makes Giving Decisions, Does a Company Need a Foundation?, How Corporations Give Products or Services?, How Do We Know What Works in Corporate Giving? conditional corporate philanthropy, increasing corporate stewardship, corporations assigning responsibility for signature programs, how CEOs leverage contributions, corporate giving programs for maximum benefit,  , effectively staffing corporate contributions programs, the pros and cons of corporate foundations,  , the role of corporation donations of non-cash products or services, how corporations can fund special events, integrating United Way of America donations into a general contributions plan,  , making wise corporate disaster funding decisions, measuring and evaluating grants to fund what works, communicating corporations’, social responsibility efforts to target audiences, corporate giving in a tough economy

John Wiley and Sons, Inc.
Publication year
Page amount
250 pages
Printed ISBN

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