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Baker, Susan

New Consumer Marketing: Managing a Living Demand System

Baker, Susan - New Consumer Marketing: Managing a Living Demand System, ebook

53,60€

Ebook, PDF with Adobe DRM
ISBN: 9780470868416
DRM Restrictions

Printing65 pages with an additional page accrued every 12 hours, capped at 65 pages
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Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.

Keywords: BUSINESS & ECONOMICS / Marketing / General BUS043000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2004
Language
en
Edition
1
Page amount
218 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780470868416
Printed ISBN
9780470844823