Natsuno, Takeshi
i-mode Strategy
First introduced in 1999, i-mode was the world's first smart phone for Web browsing. The i-mode wireless data service offers color and video over a variety of handsets. Its mobile computing service enables users to do telephone banking, make airline reservations, conduct stock transactions, send and receive e-mail, play games, access weather reports and have access to the Internet. It can offer a wide array of websites from internationally known companies such as CNN to very local information.
In Japan, the number of i-mode users is close to a sensational 13 million. This means that 10% of Japan's total population are using i- mode after not even 2 years of its existence.
i-mode Strategy authored by one of the main architects behind i-mode:
* Discusses the success story of i-mode to date
* Offers highly probable future projections for the technology
Written by the most highly respected expert in the field, i-mode Strategy is an absolute must for everyone wanting to know more about NTT DoCoMo's sustainable business model and i-mode strategy
In Japan, the number of i-mode users is close to a sensational 13 million. This means that 10% of Japan's total population are using i- mode after not even 2 years of its existence.
i-mode Strategy authored by one of the main architects behind i-mode:
* Discusses the success story of i-mode to date
* Offers highly probable future projections for the technology
Written by the most highly respected expert in the field, i-mode Strategy is an absolute must for everyone wanting to know more about NTT DoCoMo's sustainable business model and i-mode strategy
Keywords: TECHNOLOGY & ENGINEERING / Telecommunications TEC041000
- Author(s)
- Natsuno, Takeshi
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2003
- Language
- en
- Edition
- 1
- Page amount
- 182 pages
- Categories
- Information Technology, Telecommunications
- Technology, Energy, Traffic
- Format
- Ebook
- eISBN (PDF)
- 9780470858059
- Printed ISBN
- 9780470851012
