Jordan, Patrick W.
How to Make Brilliant Stuff That People Love ...and Make Big Money Out of It
This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.
Keywords: BUSINESS & ECONOMICS / Marketing / General BUS043000
- Author(s)
- Jordan, Patrick W.
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2003
- Language
- en
- Edition
- 1
- Page amount
- 126 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780470856437
- Printed ISBN
- 9780470847114