Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salonâ€”the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector.
- Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience
- Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale
- Covers the management essentialsâ€”distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success
Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.
Keywords: luxury, luxury brand, luxury market, luxury store, luxury retail, luxury customer, luxury goods, luxury good brands, brand management, luxury brands, retail expertise, customer relationship management, merchandising, brand promotion, brand strategy, brand image, exclusive brand, retail management, retail branding, department stores, luxury business, visual merchandising, retail design, customer relationships retail pricing, retail distribution, Luxury Retailing Management, Michel Chevalier, Business Administration in Marketing and Retailing, University Paris Dauphine, Michel Gutsatz, The Scriptorium Company, BrandWatch blog, www.michelgutsatz.com, International Luxury Brand Management, ESSEC business school