Login

Blanckaert, Christian

The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management

Blanckaert, Christian - The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management, ebook

50,60€

Ebook, ePUB with Adobe DRM
ISBN: 9780470830055
DRM Restrictions

Printing130 pages with an additional page accrued every 6 hours, capped at 130 pages
Copy to clipboard5 excerpts

A thorough, comprehensive guide to the luxury goods industry forexecutives, entrepreneurs, and MBA students

As key new luxury markets like China and India continue toexpand, this book gives professionals in the industry a holisticunderstanding of luxury market dynamics around the world usingrelevant data and statistics on current market trends. Forinvestors, the book offers valuable insight on where the industryis headed. For industry insiders and executives, it presentsvaluable data with which to craft successful businessstrategies.

  • The definitive insider's guide to the luxury sector
  • Includes rigorous academic data, including information on thebusiness attractiveness and appropriateness of various countrymarkets

For professionals in the luxury industry, as well as thosestudying it or investing in it, Luxury presents a completeand information-packed resource covering virtually every aspect ofthis growing sector.

Keywords: Sales Management, luxury goods, luxury brands, luxury industry, luxury sales, luxurymarkets, Ashok Som, Christian Blanckaert, ESSEC 

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2015
Language
en
Edition
1
Page amount
432 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470830055
Printed ISBN
9780470830024

Similar titles