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Breakwell, Glynis M.

Doing Social Psychology Research

Breakwell, Glynis M. - Doing Social Psychology Research, ebook

126,50€

Ebook, PDF with Adobe DRM
ISBN: 9780470777091
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Printing120 pages with an additional page accrued every 7 hours, capped at 120 pages
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This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.
  • A student-friendly introduction to the data collection methods and data analyses used in social psychology.
  • Describes the principal research methods and shows how they can be applied to particular research questions.
  • Each chapter is written by a psychologist well known for using the method they describe.
  • Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings.
  • Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics.
  • Includes step-by-step exercises for students and notes for course leaders.

Keywords: PSYCHOLOGY / Social Psychology PSY031000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2008
Language
en
Edition
1
Page amount
400 pages
Category
Psychology
Format
Ebook
eISBN (PDF)
9780470777091
Printed ISBN
9781405108126

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