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Tonkin, Sebastian

Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

Tonkin, Sebastian - Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI, ebook

39,70€

Ebook, PDF with Adobe DRM
ISBN: 9780470769942
DRM Restrictions

Printing151 pages with an additional page accrued every 5 hours, capped at 151 pages
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An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals

Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world.

The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications.

  • Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more

  • Discusses how to communicate with a webmaster or developer to assist with installation

  • Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more

  • Touches on brand tracking studies, usability research, competitive analysis, and statistical tools

Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives.

Keywords: using Google Analytics, books on Google Analytics, how to use Google Analytics, marketing with Google Analytics, marketing with Google Analytics examples, marketing with Google Analytics explained, how to use Google Analytics for marketing purposes, using Google Analytics to achieve business objectives, track visitors to a website, track visitors to a web site, advice for using Google Analytics

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
504 pages
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (PDF)
9780470769942
Printed ISBN
9780470578315

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