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Pigues, D. Keith

Winning with Customers: A Playbook for B2B

Pigues, D. Keith - Winning with Customers: A Playbook for B2B, ebook

64,50€

Ebook, ePUB with Adobe DRM
ISBN: 9780470768518
DRM Restrictions

Printing125 pages with an additional page accrued every 6 hours, capped at 125 pages
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Do Your Customers Make More Money Doing Business With You?

Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.

Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.

Keywords: D. Keith Pigues, customer value creation, CVC, Business to Business companies, B2B, managing customers as investments, Authenticity: What Customers Really Want, Return on Customer, Don Peppers, Martha Rogers

Author(s)
 
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
416 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470768518
Printed ISBN
9780470547991

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