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Salinas, Gabriela

The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications

Salinas, Gabriela - The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications, ebook

67,00€

Ebook, ePUB with Adobe DRM
ISBN: 9780470685501
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Printing134 pages with an additional page accrued every 6 hours, capped at 134 pages
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The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method.

The book:

- Provides a thorough overview of all the tools available for the brand valuation practitioner.

- Offers an informed view on which methodologies are most suitable for different types of applications, and explains why.

- Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves.

- Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others.

Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.

Keywords: Marketing & Sales

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Page amount
448 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470685501
Printed ISBN
9780470740316

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